I saw a meme yesterday about keto, laughed, shared it, and received (and am still receiving) far more passionate comments and DMs than I expected. I’ve written extensively before about my views on keto, so I’m not going to rehash all that here.
But to summarize, I don’t hate Keto, and I do believe Keto works. The process of ketosis, whereby the body can burn more fat in the absence of carbohydrates, is a real thing. But eating low-carb, low-fat, low-Talenti, or anything else is ABSOLUTELY MEANINGLESS if you are not in a calorie deficit, meaning that there is an actual NEED for energy. Being Keto, Paleo, Carnivore, Vegan, or anything else does not automatically mean you will lose weight. It means you will lose weight if you are in a calorie deficit created by those strategies.
If you take nothing else from this, take this: If you are in a CONSISTENT calorie deficit (burning more calories than you consume), then you WILL lose weight, regardless of what macronutrients (protein, carbs, fat) you emphasize or restrict.
The reason I think the meme is funny is because a lot of keto proponents, often those trying to sell something, promote it with no explanations of how it works. Their ads and advice are often ignorant at best and manipulative at worst. As a result, people wind up spending their hard-earned money on stupid butter coffee and drinks with “ketones” in them and making absolutely zero progress.
Listen, I’m all in on fitness coaching. This is my chosen profession. Not because I’m forced into it or it’s just where I’ve landed. I’ve made financial sacrifices to do this because I love it and am passionate about it, and I will forever and always stand firmly against anyone who wants to take advantage of or further confuse those working to better their health and fitness. I don’t care if they’re a Keto proponent, a bodybuilder, a powerlifter, a vegetarian, or my mother.
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